Sanrio fined for restricting cross-border sales of licensed Hello Kitty merchandise



Par Richard Milchior, le 2 décembre 2019

Article publié dans World Trademark Review 



On 9 July 2019 the European Commission adopted a decision (Case AT.40432 – character merchandise) under Article 101 of the Treaty on the Functioning of the European Union (TFEU) and Article 53 of the Agreement on the European Economic Area (EEA Agreement). The decision was addressed to Sanrio Company Ltd, as well as to its European subsidiaries Sanrio GmbH and Mister Men Limited (hereinafter ‘Sanrio’), for infringing Article 101 of the TFEU and Article 53 of the EEA Agreement. These articles cover anti-competitive agreements between undertakings.


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